Chapter 1: Getting Started
Core Values: The Heartbeat of Your Brand
Ready to dig into what really makes your brand tick?
Core values aren’t just fancy buzzwords—they’re the pillars that every decision in your business leans on.
They’re the answer to why we do what we do, and believe me, they’re anything but bori
What Product or Service Are You Offering?
Let’s kick things off by spilling the beans about what you’re actually selling. What’s the main gig? Is it handcrafted jewelry that turns heads or eco-friendly coffees that wake up the soul (and the sleepy)? Pin down what you’re throwing into the market and make sure it screams your core values.
For instance, if your gig is brewing up the world’s smoothest organic coffee, you’re not just selling a cup of coffee; you’re selling sustainable bliss in a cup.
Who’s Your Dream Customer?
Knowing who you’re chatting up makes all the difference. Paint a picture of who they are. Are they yoga-loving, eco-warriors or tech-savvy wizards looking to streamline their lives? Understanding their vibe helps you align your core values to their world.
Imagine your ideal customer is a globe-trotting blogger who champions sustainability. They’ll swoon over your commitment to green practices.
How Do You Plan to Reach Them?
This is where you figure out how to whisper sweet nothings about your brand into your customers’ ears. Are you going social media savvy, or is a good old-fashioned email more their speed?
If your customers are scrolling through Instagram while sipping their fair-trade coffee, you know where you need to be posting.
Why Will They Choose You?
It’s showtime! Why should they buy from you instead of the other guy? Maybe it’s your commitment to quality, your flair for design, or maybe it’s because you’re as local as the corner bakery.
Perhaps your handcrafted jewelry isn’t just beautiful; it tells a story of heritage and craftsmanship that’s as unique as your customers.
How Are You Different?
Now’s your chance to strut your stuff. What makes you stand out from the crowd? Maybe it’s your innovative approach or the way your product solves problems they didn’t even know they had.
Maybe your skincare range isn’t just gentle on the skin but also on the planet, and that’s a game-changer.
What’s Bugging Your Customers?
Finally, get down to the nitty-gritty of their pain points. What’s the thorn in their side that your product can pluck out? Show them how choosing you will make their lives easier, better, or maybe just a bit more fun.
If your customers are tired of choosing between eco-friendly and effective cleaning products, your all-natural, powerful formulas will be their new best friend.
Next Steps:
Now, let’s turn these insights into action! Write down your core values in the workbook and start thinking about how you can infuse them into every facet of your business. From your marketing spiel to the customer service charm, make sure your values are the stars of the show.