Is Your Brand Helping You Grow — Or Holding You Back? (Free DIY Brand Audit Worksheet)
When was the last time you took a good, honest look at your brand? 👀
Most small business owners dive headfirst into the fun stuff — designing a logo, setting up Instagram, maybe even whipping together a quick website. But here’s the thing: if your brand isn’t clear, consistent, and intentional, you might be losing dream clients without even realising it.
That’s where a brand audit comes in. Think of it like a check-up for your business — a simple way to see what’s working, what’s not, and where to focus your energy next.
And the good news? You don’t need a degree in design or marketing to do it. I’ve created a DIY Brand Audit Worksheet you can download for free to guide you through the process.
Why a Brand Audit Matters:
Your brand is more than just a logo — it’s how people feel about your business when they first come across you. A clear, consistent brand builds trust, makes you memorable, and helps you attract the right clients (the ones who see your value, not just your price tag).
Without one?
Your messaging feels unclear
Your visuals look inconsistent
Your website/socials confuse more than they convert
And your dream clients… keep scrolling
What’s Inside the DIY Brand Audit Worksheet:
The worksheet takes you step by step through the core areas of your brand and asks you to score yourself honestly.
You’ll check:
Visual Identity — logo, colours, fonts, imagery
Messaging & Voice — how clearly you explain who you help + why
Online Presence — website, socials, Google Business Profile
Consistency & Experience — how your brand feels across all touchpoints
Plus, you’ll get:
A scoring guide to see where you stand (green/yellow/red zone)
A first impression test to look at your brand through your customer’s eyes
Next steps to start improving straight away
Who It’s For:
The DIY Brand Audit Worksheet is perfect for:
Service-based business owners who want to look more professional
Product-based businesses who need consistency across packaging, socials, and their website
Local businesses who want to stand out in their community
Whether you’re just starting or have been in business for years, an audit helps you refocus and refine.
How to Use It:
Grab a pen, print the worksheet (or fill it out digitally), and give yourself a score for each section. Be honest! The point isn’t to be perfect, it’s to get clear on where you’re strong and where you can improve.
When you’re done, you’ll know exactly which areas need a quick glow-up and which are already working hard for you.
Ready to Audit Your Brand?
Your brand is too important to leave on autopilot. Download the free DIY Brand Audit Worksheet and take the first step towards building a brand that not only looks good — but actually helps you grow.
If your audit highlights areas where you feel stuck, I’d love to help. Book a free 15-minute Brand Clarity Call and we can chat about how to get your brand working harder for you.
