The Tools I Actually Use to Run My Business

Running a business is one thing… keeping it running smoothly (without losing your mind) is another. Over the years, I’ve tested a lot of platforms, resources and shiny new tools. Some were great, others were a total waste of time.

So instead of you wasting hours (and dollars) trialling everything under the sun, I thought I’d share my actual toolkit — the platforms I use daily inside The Visual Collective and recommend to my clients.

And the best bit? Most of these links include discounts, trials, or bonuses for you too.

🎨 Design Resources

Envato Elements

Think of Envato Elements as an unlimited design buffet — fonts, templates, graphics, videos, stock photos, you name it. If I need to whip something up quickly, it’s the first place I go.

Haute Stock

Stock imagery that doesn’t look like stock. Their collections are modern, stylish and brand-ready — I use them across Instagram, my website and even client projects.

Elevae Visuals

If you’re after bold, punchy stock photos that stand out from the cookie-cutter crowd, Elevae is a gem. Their collections feel fresh and creative.

ESI – Editorial Stock Images

Want your brand to feel like it belongs in a magazine? ESI has editorial-style imagery that’s timeless, sleek, and elevated. Perfect if you’re going for luxury vibes.

💻 Websites

Squarespace

I design all my client sites on Squarespace because it’s intuitive, stylish and easy to update. Whether you’re launching your first site or giving your old one a glow-up, Squarespace just works.

🛒 Ecommerce

Shopify

If you’re planning to sell products online, Shopify is my go-to platform. It’s built for ecommerce from the ground up, making it easy to manage inventory, payments, shipping, and everything in between. Whether you’re starting with one product or scaling a full store, Shopify gives you the flexibility to grow.

👉 Start your free Shopify trial here

✉️ Email Marketing

Flodesk

Flodesk is as beautiful as it is functional. I use it for all my email workflows because it’s simple, affordable and makes every email look professional. Bonus: sign up through my link and you’ll get 50% off your first year.

⚖️ Legal

Foundd Legal

Legal doesn’t have to be scary (or boring). Foundd Legal is run by a fellow Aussie and offers contracts + templates that are actually easy to understand. Protect your business from the start.

✨ Final Note

Some of these are affiliate links, which means I may earn a small commission if you decide to sign up — at no extra cost to you. I only ever share tools I use myself and genuinely recommend, so you can trust these will help you build a business that not only works but looks good doing it.

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Branding 101: Should Your Visuals Reflect You or Your Audience?