Launch your business with clarity & confidence — in less than a weekend.
A 46-page workbook designed for new & early-stage business owners who feel overwhelmed, stuck, or unsure where to start.
Get clear on your brand, your offer, your pricing, your website, and your launch — all for just $29.
Starting a business is overwhelming — but it doesn’t have to be.
Most new business owners get stuck in the “I don’t know where to start” stage.
You want your business to feel legit, but:
Your offer feels fuzzy
Your ideal client feels vague
You’re unsure how to price yourself
Your website feels too hard
You don’t know what you actually need vs what can wait
And every YouTube video contradicts the last one
It’s not that you’re not capable, it’s that you don’t have a clear roadmap.
This workbook gives you exactly that.
Here’s what you’ll learn inside the workbook:
Section 1 — Brand Strategy Foundations
Your niche, purpose, ideal client, brand words, brand personality, and point of difference.
Section 2 — Business Overview Essentials
Your business summary, values, tone of voice, and positioning.
Section 3 — What You Need (vs What You Don’t)
Avoid overspending. Get clear on the essentials you ACTUALLY need to launch.
Section 4 — Business Name Decision Tool
Name scorecard, formulas, and availability checklist.
Section 5 — Offer Essentials
Structure, transformation, pitch templates, and offer clarity exercises.
Section 6 — Brand Basics
Colours, fonts, imagery, tone of voice — simple but strategic.
Section 7 — Business Setup Checklist
Admin, legal, financial, and online basics.
Section 8 — One-Page Website Guide
Build a simple, high-converting landing page — no tech skills needed.
Section 9 — Pricing & Positioning Mini Guide
Pricing formula, resentment test, client expectations, and value perception.
Section 10 — Social Media Starter Plan
30-day content plan, bio formula, caption templates, and posting strategy.
Section 11 — 7-Day Launch Plan
Exactly what to post and when to launch confidently
Section 12 — When to Outsource
Know what to DIY vs delegate.
Final Next Steps
Your complete action plan — step by step.
Introducing the Small Business Starter Workbook
A step-by-step guide to help you start your business the right way — without confusing jargon, expensive courses, or piecing together random advice from social media.
Perfect for:
✨ brand new entrepreneurs
✨ side-hustlers turning serious
✨ service-based or product-based start-ups
✨ people wanting clarity before paying for branding or a website
✨ anyone who wants a business plan that actually makes sense
Created by a brand strategist + designer who has helped 200+ businesses launch with confidence.
Hi, I’m Courtney — founder of The Visual Collective.
After working with hundreds of new business owners, I noticed the same thing:
Most people aren’t ready for full branding yet.
They’re stuck on the basics.
This workbook solves that problem.
It gives you clarity, direction, and confidence — so you can actually START.
A full business roadmap — for less than the price of lunch.
Most business strategy courses cost $300–$1,500.
Brand strategy sessions cost $750–$1,500.
Brand Bootcamp used to be $449.
This workbook gives you the core foundations of ALL of those — in one simple, DIY format — for just $29.
It’s the most affordable way to start your business with clarity.
This is perfect for you if:
✔ You’re starting a business and feel lost
✔ You want to avoid expensive mistakes
✔ You don’t know what you need (or don’t)
✔ You want clarity before investing in branding
✔ You love step-by-step instructions
✔ You want to launch quickly and confidently
This is NOT for you if:
❌ You already have a clear brand strategy
❌ You’ve been in business for 1+ years
❌ You need advanced marketing or SEO training
This is for beginners, not advanced business owners.
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This workbook is perfect for anyone starting a new business or turning a side hustle into something serious.
It’s designed for beginners who feel overwhelmed, unsure where to start, or stuck in the “ideas but no structure” phase.
Service-based, product-based, creative, or professional — if you’re in your first year of business or pre-launch, this is for you.
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Yes — especially if you skipped strategy in the early days.
If your branding, offer, pricing, or website feel messy or unclear, this workbook will help you reset your foundations properly.
If you’ve been in business 1+ years and already have strong clarity, you may not need this — but most early-stage owners find it extremely helpful.
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Absolutely.
There’s a whole section dedicated to choosing a clear, aligned, easy-to-grow-with business name — including a naming scorecard, availability checklist, and creative formulas.
It’s perfect for anyone still choosing (or doubting) their name.
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Yes!
Every section is written to work for:
✔ service providers
✔ creatives
✔ online businesses
✔ product-based brands
✔ makers and e-commerce
✔ wellness/beauty businesses
✔ consultants and coaches
It’s universal because the foundations of business strategy are the same across all industries.
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Once you complete your purchase, you’ll instantly receive a download link via email (and on the checkout page).
You can save the PDF to your computer, tablet, or phone, and open it whenever you need.
No expiry. No login required.
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Yes — it’s designed to look beautiful printed or used digitally.
Many people print it and write directly on the pages.
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No — it replaces Brand Bootcamp.
Brand Bootcamp is no longer available.
This workbook combines the best parts of it into a simpler, clearer, more actionable version that you can complete in a weekend.
It’s easier, more affordable, and more practical.
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Yes — there’s a full pricing strategy section that covers:
✔ how to price yourself
✔ choosing your market positioning
✔ client expectation ranges
✔ the resentment test (to avoid undercharging)
✔ value perception
✔ how to confidently raise prices later
It gives you a simple formula to follow so you never have to guess.
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No — it doesn’t include done-for-you branding.
But it does help you build the brand strategy you need BEFORE hiring a designer…
so when you invest in branding, you don’t waste money guessing or doing things out of order.
This workbook saves you money long-term.
Ready to finally start your business with confidence?
Download the Small Business Starter Workbook and give yourself the clarity you’ve been missing.