So, you want to know how to build a confident brand that:
lands clients
makes you money
and stands out from the crowd…
INTRODUCING:
Brand Bootcamp
Brand Bootcamp is a playbook that gives business owners and side hustlers a rundown on brand strategy. Go from ‘winging it’ to working it, with practical checklists, activity sheets and easy to understand instructions to keep your business moving.
Find yourself wavering between
any of these statements?
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You don’t know where to start. It’s all so overwhelming.
You’ve only just decided on a name and started an Instagram. Don’t you need a website? And what about accounting software? Tax?
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You’ve never heard of brand strategy beyond what you’ve seen on social media
You’ve never heard of brand strategy beyond what you’ve seen on social media. You want a strong understanding of how strategy will help you find your ideal customer and have them follow your every move.
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You’re worried about investing in too much too soon.
You’re worried about investing in too much too soon. Or worse. You’re worried that the wrong investment could cost you your business idea.
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You’ve just invested in professional designs.
You don’t necessarily have the budget for more than an ‘affordable logo package’.
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You know branding is about more than a logo and the perfect colour palette...
but you don’t have the knowledge to create it yourself. You’re afraid that you’ll miss a key element in the process and just want instructions to help you find the answers you need.
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Sound all too familiar? You aren’t alone.
A successful brand strategy doesn’t have to be overwhelming, expensive or complicated. You can learn how to build it yourself, at your own pace, with the right training and guidance.
We’ll show you where to focus your attention, how to apply yourself, and where to use those shiny new assets that you’ve just invested in.
So, what’s included in the Brand Bootcamp?
This 60 page downloadable guide is brimming with clear, easy to understand information, templates and links – plus resources to return to as you progress.
Things we cover in Brand Bootcamp:
Defining your business
Finding your niche
Business plan & template
SWOT analysis & template
Competition Analysis
Naming & registering your business
Purchasing emails, domains and social media handles
How to nail your elevator pitch
Define your values, qualities and benefits
How to create your visual assets and define your brand voice
How to implement this strategy into your business
What to include on your website
How & where to find imagery for your website and socials
Create a social media strategy
Nail your marketing, sales & customer service experience.
For a no-sweat solution to brand strategy, we cover a lot of ground.
If you’ve been dreaming of a future where…
✓ You understand brand strategy and you know how to use it with skill
✓ Your branding reflects your business through and through, capturing your vision, values and distinct voice
✓ You know your niche and network with confidence
✓ You (finally) charge what you’re worth
✓ Fans are following your every move
✓ You’re making bank, selling more products and services than ever
✓ You can afford to outsource
That future begins today.
It’s time to get your business into gear with a self-paced guide to strategy, plus worksheets to help you stay focused. That guide is Brand Bootcamp.
Kate - The Eco Mumma
Learning about brand strategy and rebranding has been the best thing. It’s created a brand new, fresh look and feel for my business. My logo aligns with my eco friendly values, by incorporating natural, earthy colours. This has in turn helped my website level up compared to how it used to look and feel, as I’ve been able to incorporate my new branding colours, fonts and logo across my online store. My packaging used to be messy and not ‘on brand’. Since rebranding I’ve been able to change my packaging to be in line with my brand, as well as have a rubber stamp made up, so my logo is well represented across the whole buying experience for the customer.
If you’re going to be trusting me with something as important as your business, it’s only fair you get to know me.
Hey there! I’m Courtney.
Head Cheerleader of Brand Bootcamp, founder ofThe Visual Collective.
I’m a wife, a mother of two girls, a business owner, an avid listener of Billie Eilish and a lover of Schitt's Creek. I take my coffee without sugar but with chocolate sprinkled on top. I understand the passion, the pain and the hustle that comes with starting a business better than most, because I’ve started two successful ones myself.
I started The Visual Collective because I wanted to turn my side hustle into a full-time gig. Sound familiar? Four years, a fantastic team of creative contributors and a host of happy clients later, and I know one thing: if I can make my business dreams come true, so can you.
From real estate to retail and interior design, to marketing, my career has led me in many directions. But I’ve always been drawn towards building beautiful brands. I’m here to help you get started by giving your business the tools, the confidence and the know-how to take it to the next level.
So, what do you say, ready to get your brand strategy into shape?
Strengthen your brand vision and voice and shake
off all that extra stuff getting in the way of your growth.
What is it?
Brand Bootcamp is a playbook that gives business owners, emerging entrepreneurs and side hustlers the run down on brand strategy, so they can go from ‘winging it’ to working it.
With planners, activity sheets and easy-to-understand instructions, it’s the no-sweat solution to keep your business moving.
How does it work?
Consider Brand Bootcamp a self-paced strategy guide that evolves with your business. It’s a downloadable digital resource that you can refer to throughout your journey, no matter where you’re at. Set new brand goals, make marketing decisions with confidence, and keep your business in shape with strategies that work.
Who is it for?
Brand Bootcamp is for small business owners, side hustlers, emerging entrepreneurs, even start-ups. If you’ve been looking for a way to strengthen your brand, this is the program for you!
What it’s not:
Brand Bootcamp is not another fluffy business course. There are no group sessions, coaching calls or complicated
course materials – just clear and simple instructions for creating a successful brand.
Get strategy fit in four ways
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First, things first.
We begin with a business weigh-in, defining your niche, business plan, and SWOT analysis. Then we size-up the competition, workshopping business names and registration, domains, social handles, and a slick elevator pitch to summarise it all.
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Brand definition.
It’s all about tone. In this section, we define what a brand is and why you need one. With a plan to help you shape your values, voice, qualities and benefits, you’ll end up with heavy-lifting brand assets to match.
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Apply yourself.
This section will help you apply your brand to all touch points of your business. From website content to SEO, social media and customer service, you’ll learn how to design your own packaging and develop your own marketing assets. We’ll even show you how to pick a photographer to capture your brand from all the right angle
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Flex appeal.
Sticking to the plan is half the work. Whether you’re wanting to scale your business, sign up with a mentor or set some new goals, we’ll help you maintain brand fitness, ever after your business has launched.
Brand Bootcamp Bonuses
A downloadable Brand Strategy Workbook to capture your learnings and track your progress towards your goals.
A Mini Business Planner to help you master (and remaster) your training.
A SWOT Analysis Planner to help you spot weaknesses or threats, hone your strengths and zone-in on opportunities.
A template to perfect your Elevator Pitch.
A 20 plus brand guidelines template to bring it all together.
Freebies to help you stay business fit.
Still not sure if it’s right for you?
Let me ease your mind:
✓ Brand Bootcamp is downloadable.
✓ You set the pace. Train in any space.
✓ By learning the skills yourself and applying them at your leisure, you’ll save hundreds, no, thousands of dollars otherwise spent with an agency.
✓ The whole guide is roughly 1/20th of the cost of a Blooming Brands Logo Branding package with The Visual Collective.
✓ You’ll get a 20% discount off any products at The Visual Collective online store, when you share a quick review of the course.
✓ You can get started right now, no need to wait for ‘doors to open’.
Get Brand Bootcamp for just $350 $99.00
Sign up for our 60 page self-paced guide and start developing your business-defining brand strategy today.
What People Are Saying:
This was a great course, easy to follow. Was so good to have everything in a structured format and noting everything down in that way. I keep referring back to this every time we make a decision. Thank you Courtney for a great course!”
— Natalie
(NATALI THE LABEL)
“Seriously, this course is so damn impressive. So thorough, engaging, no BS oversell or in your face/over the top type pitch. It is clearly written from a depth of knowledge and experience! The content is sophisticated but also speaks at such a relatable level and it is very easy to digest. There’s such a genuineness to it.”
— Hannah
(THE VILLAGE)
Who benefits most from Brand Bootcamp?
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Small Business Owners
Small Business Ownersthe info. You’ll save precious time and money by DIYing and applying your new skills – without anyone to slow you down.
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Emerging Entrepreneurs
When you’re just starting out, it can be hard to know where to focus your energy. Learn what a brand is and why you need one, with a confident understanding of strategy, how it applies to social, SEO and more.
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Side Hustlers
Put your business health front and centre. Whether you’re trying to attract bigger clients or more of them, a strong brand strategy helps clients see your offering more clearly – so you can finally start charging what you’re worth.
FAQs
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Brand Bootcamp is a downloadable resource that explains strategy in clear easy-to-understand terms. So everyone can get on board and apply knowledge at their own pace.
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We get it. Your plate is probably full of other important concerns, like identifying new opportunities and outperforming competitors. Concerns that can be alleviated or straight-up solved with a clear brand strategy. See where we’re going with this?
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Don’t you wish you had more time to work on the things that will bring you more time and money? This is one of those things. Because Brand Bootcamp is a downloadable program, you can take each module at your own pace, saving precious hours (and dollars) where it counts.
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It’ll be right here when you need it. Brand Bootcamp is a self-paced guide that you pay for once, but keeps supporting your business long after you’ve downloaded it.
Get Brand Bootcamp for $350 $99
Sign up for our 60 page guide and start developing a successful, business-defining brand strategy today.
Rather have a branding buddy?
Let us do the heavy lifting.