5 SIMPLE Tips for Writing Compelling Website Copy!

Your website is a pretty crucial element of your business, especially if you operate solely online. So, if you’re writing your website copy (the words on your website!) yourself, it can feel a little daunting. 

Understandable.

To make your brand stand out, communicating your story and values effectively is a must. The credibility that your website will provide for your business is invaluable- and to increase your credibility, you’re going to want to include some compelling copy.

But it doesn’t have to be hard! 

Here are 5 SIMPLE tips for writing compelling web copy for your business!

1. Stop waiting for that spark of inspiration…

Let’s get real for a second… waiting for that spark is just another reason to keep procrastinating the task at hand. 

When it comes to writing, sometimes the best thing you can do is just start. The rest will follow! 

We’ve all been there before, but the longer you start at that blinking cursor, oftentimes the more daunting the task becomes.

You can always refine your work later, for now just get the words out!

2. Break it down: Include headings & subheadings 

Not only will this help you with your writing, it’s also going to benefit your customer- (easy navigation = smoother client journey = happy customers!)

Before you jump in to writing your actual copy, think about what you’re going to say, what points do you need to get across?

Map out your headings and subheadings and work on one at a time!

This way; you’ll cover all of your bases and not get sidetracked along the way!

3. Remember who you’re writing for.

To write compelling copy, means to write with user intent. 

Writing with a specific person in mind (your ideal client!) is the best way to ensure your website is going to appeal to your target audience.

If you were having a conversation with this person; what would you tell them & how would you say it? 

Maybe this style of writing won’t appeal to EVERYONE, but that’s kind of the point- you want to attract the RIGHT people for your business- not just anyone.

4. Keep it short & sweet!

You don’t have to write paragraph after paragraph for your website…. keep it short and scannable. 

When’s the last time you read every word written on a web page?! 

Clear & concise writing is what’s going to help you stand out!

Stick to the fundamentals, there’s no need to go overboard. When in doubt, cut it out!

5. Get someone else to check your work!

You’re almost there! 

But before you hit publish, it’s good practice to get a friend or someone you trust to read over your work. 

When you’ve been staring at something for long enough, it’s easy to miss little errors like grammar or spelling mistakes.

It’s also helpful to get an outsider's perspective on what could be cut out.

Remember, simple & concise is always better! (especially if you’re a rambler!)

If you need some guidance with writing, or you’re poor for time and just want someone else to take care of this for you- get in contact with us today!

Our copywriter & SEO specialist is ready & eager to help!