Getting started on Social Media; a beginners guide
So, you’re starting a new business?! Congratulations!
It’s time for you to get the ball rolling on social media and start spreading this exciting news!
Social media can be a game changer for business owners; the trick is knowing how to leverage your chosen platform for success.
We’ve put together a timeline for you to help you get started!
1. Create a social media strategy
The world of social media can be pretty intimidating, all it takes is one scroll of the instagram explore feed to realise just how many businesses there are out there, and they’re all using this platform for the same purpose. To grow their businesses!
To stand out from the crowd, you’re going to need a strategy.
Start by defining your goals, understanding your target audience, and creating a plan for how to reach them.
Implementing a social media strategy from day one is going to be incredibly beneficial for your business in the long run.
2. Select the right platforms
It may come as a shock, but the same social platforms won’t work for every business.
This isn't to say that you can’t have a presence across all platforms, but it’s important to identify which platform will serve you best so that you can pour your energy into the right places.
Make sure you consider your target audience in this decision as well!
What platforms are they using?
3. Start building your presence
Use your chosen platforms to start building your presence and establishing relationships with your target audience.
Post content that resonates with your business values, provide your audience with education and tell them about you and your business.
4. Monitor your analytics
Track your progress and use the data to adjust your strategy and ensure you’re reaching the right people.
This doesn’t have to be complicated and you don’t have to measure your success using the cliche metrics (the amount of likes your post gets, for example!) take into consideration WHO’s interacting with your posts rather than just how many people it reaches.
5. Engage
Engage with your followers to create a two-way dialogue and foster meaningful relationships with them.
Reply to their comments & DM’s, go live and share some stories that relate to your business journey, say thank you when they share a post!
6. If something isn’t working, change it!
Track your progress and continue to refine your strategy to ensure your social media presence is as successful as possible.
Social media can be a trial & error in the beginning and that’s okay!
Stick with it & watch your business thrive!
If you need any help, don’t hesitate to reach out- we’ve got something in the works that’s going to be a god send for your businesses social media launch!
Keep your eyes peeled for our new & very exciting offer launching at the end of Feb!!
