Brand Strategy: What, How & Why?

If you were asked to define your business's brand strategy, could you?

Let’s start with what brand strategy really is…

To recap: your brand is a combination of elements that distinguish one company from another.

Apart from being your logo, colours, fonts, graphics, voice & imagery; it’s also the feeling your customers have when they interact with your business. It’s the position your brand occupies in the minds of your customer.

So, your Brand Strategy is how you build this identity. It’s an all-encompassing approach that considers your business’s values, mission & long term vision. 

So where do you begin?

First, you need to consider your business’s objectives so that you can create a strategy that embodies your purpose, values and unique identity. 

You also need to get clear on who you’re selling to so that you can position your brand appropriately to attract these customers.

It’s then time to start mapping out your long-term goals & how you’re going to reach them.

Think about how you’ll interact with your customers at every touch point & the way you speak to your audience through socials- your brand voice.

Think about how you want people to perceive your business and what sort of emotions you want to invoke in them.

It’s all about building an identity for your business, a personality if you will.

Your strategy is how you’ll make this happen… how you’ll ensure your business is memorable, your customers are engaged and your marketing efforts are targeting the right people. 

Brand strategy is often best left to the professionals, you absolutely can do it yourself BUT there’s a lot to consider & a lot on the line! 

And here’s why…

Establishing an impactful & memorable brand is one of the most defining elements of a successful business.

It’s what draws people in, creates relationships with an audience, separates you from competitors and drives growth within your business. 

It’s how you create loyalty, trust & engagement with your audience & what’s going to ultimately influence the outcome of your venture. 

If you’re still unsure about brand strategy and why your business needs one, get in contact with us today, we’d love to help!