5 Things You Can Implement Right Now to Ensure a Successful Launch
Did you know it can take up to SIX months to build a WARM social media audience?
We’ve talked about the launch process before, and you’ve probably heard us mention a ‘warm audience’...
This is an audience that’s engaged, connected & ready to purchase from your brand; they know who you are, what you’re selling & how your products or services will benefit them.
And it can take up to six months to build this kind of relationship!
This means if you're looking to launch a new business (or even a new product) in 6 months, NOW is the time to start talking about it on social media.
You might be thinking “but I don't have anything photographed?!” or “I don't have anything to talk about....” WRONG.
Here are 5 things you can start talking about right now leading up to your launch:
1. Behind the Scene
You don’t need a finished product to start sharing your plans with your audience…
Take them behind the scenes, show them the process behind the magic.
Not only will this boost your engagement, it also provides a connection point between you and your audience, they feel as though they’re right there with you throughout each phase of the launch!
2. Talk about your why
Like we said…building a warm audience is all about building relationships!
Share your reasoning behind the launch, build a REAL connection with the people you’re selling to!
Don’t just assume they know what you’re doing, it may seem obvious to you but it’s going to take a little more convincing for a paying customer!
3. Introduce yourself
Your audience isn’t going to feel connected to someone they don’t even know!
Talk about YOU.
Who are you & why should we pay attention to what you’re selling?!
4. Post relevant blog post links
Share some old blog’s you’ve got in the archive that relate to what’s coming…take your audience on a journey.
Have a think about the pain points you’re attending to, do you have a post that would resonate with people struggling with similar issues?
5. Give them something to do… provide a call to action!
Tell them to visit your 'coming soon' landing page & register their email address so that you can collect email addresses AND give an exclusive discount once you launch!
If you don’t have one of these it’ll only take a moment to set up!
It’s one of the best things you can do for the longevity of your business!
The bottom line is…
If you’ve got plans for a launch; you have content you could be posting!
It’s time to get to work!
Are you launching something in the next 6 months?
If you need help with branding or socials get in touch with us today to see how we can help!
We’d love to hear from you!
