Is It Time for A Branding Audit?

If you’re finding that you keep attracting the wrong clients this is often because there’s a disconnect between you and your audience & it may be time for a little branding audit…

Have you thought about who your messaging is attracting? What about the tone of voice you’re using? Does this appeal to your target audience?

Take a step back and consider your branding as a whole, how does it stack up?

Put on your customer hat and consider what may be missing…

• Can you easily identify your niche?

• Do you understand who your business intends to help?

• And are you aware of the value your business is providing?

• Would you choose to spend your money here over a competitor?

If you’ve been doing the same thing a while now and not seeing the results you’d like, this is a sure sign that you need to make some changes to your branding & messaging!

The goal is to have your ideal client recognise themselves in your marketing & messaging, this gives them confidence to say yes to your services.

When your clients are confident they’re far more likely to reach out & book an enquiry with you or make a purchase from your biz!

So, how do you create confidence within your customer? To inspire confidence, you have to build trust.

And trust will come when you give your ideal client exactly what they’re looking for & speak to them in a familiar language that they’ll understand with ease.

To do this, you need to understand your customer, know who they are, what they want and what they value…

It’s helpful to do some research, look towards your competition for inspiration:

• What are they doing to attract your customer that you’re missing?

• How can you do it better?

Building trust takes time, so you’ll have to keep at it. Then comes client confidence and all of those sales you’ve been waiting for!!!

And I know what you’re thinking, it’s not as easy as it sounds!

And you’re right, it’s not.

That’s why it’s so crucial to get your messaging right! So that you can start building this trust from the moment you have your first interaction with a potential client.

Need some help getting your branding & messaging on point?! Book an enquiry with The Visual Collective today to see how we can help your business attract the clients that you’ve been dreaming about!