‘Link in Bio’ What’s all the fuss about?!
I’m sure you’ve seen this little phrase everywhere on your favourite brands' socials lately…
So, what’s all the fuss about?! And do you need to jump on the link in bio train?!
You know when you click on the link in a brand’s bio and it takes you to a web page full of other clickable links?!
If you’ve tried to add a link to your own bio before then you know that we’re limited to just one…
So, to make the most of this feature a lot of brands opt for a centralised platform option like sproutlink or linktree so that they can direct people to a number of different business offers or sales through the one link in their bio!
Whilst this is a great way to get traffic to your other social platforms & website through your Instagram marketing, there is an even better way to go about this!
Here’s a fun fact! Did you know that people are far more likely to respond to your CTA if it’s EASY for them to do so!
CONSUMERS RESPOND TO CONVENIENCE!
If you’re going to ask your community to follow the link in your bio to check out a special offer, but the link you’ve provided takes them to your website homepage…
Chances are they’ll lose interest before they’ve even found what they’re looking for!
So, in short yes!
It’s better for your biz if you create a link in bio page that features all of the links you’re currently promoting!
Okay, so I know what you’re thinking… What’s that ‘better way’ you mentioned?!
Well, if you’re a small business, just starting out, and you’ve got some exciting new offers that you really want to share with your audience, using a centralised platform like the ones previously mentioned will definitely do the trick!
BUT, if you’ve already got an established website you can use this to your advantage!
All you need to do is create a new page on your website & add links to all of your latest offerings, and voila!
Your very own Instagram Landing Page! Fully customisable, easy to navigate and the SEO gods will love you for it!
The Instagram link in bio feature is a game changer for small brands that are looking to share special offers with their online community.
Not only does this increase your brand’s website awareness, it’s also the easiest way for you to start implementing cross-promotional strategies on your socials!
There’s a reason for all of this link in bio hype! It really does pay off!
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