How Do You Actually NAME a Product?!

It’s kind of a big deal picking a name for your services & goods, it tells your consumer a lot about the product you’re actually selling and also a lot about YOU and your biz.

It’s an insight into your brand, your persona and your values.

Your product name is also something you don’t want to have to change, it needs to withstand the test of time in your desired market.

If you’re currently in the brainstorming phase, here are a couple of things to keep in mind…

Brand potential

Does the name align with your brand image?

Market appeal

Does it relate to your target audience, are you speaking their language?

Visibility

Is it a searchable name?

Uniqueness

Does it stand out from other similar products already on the market?

Scalability

Is your product intended to be seen globally? Is it part of a product line or a stand-alone item?

Consistency

Does the name inspire confidence in your brand? Is it consistent with your other product titles?

Just remember, when you’re giving something a name, you’re anchoring that item or service in the minds of your consumer.

It’s like the cover of a book that you haven’t read yet, it helps your audience decide if the product is useful to them & suits their needs…

Think about what the most valuable component of your product or service actually is, is there a particular name that’s going to translate this value to your audience better than another?

Remember, research is always the best place to start when it comes to making business decisions!

The more homework you do, the more information you’ll have to both inspire and educate your decisions.

What types of names are your competitors using for similar products or offerings?

What kind of language does your audience commonly use and relate to?

And finally, check for trademarks before you get your heart set on a name that you can’t legally use!!!

Branding can be make or break for a small business, every little detail counts, including your product titles.

If you need a little bit of help with yours, get in touch with us today.

We’d love to hear from you!