Red Flags to Look Out For in Your Branding
If you’ve been in business for a while now or you’re just starting to map out your branding, here are the 3 major red flags you need to look out for when it comes to brand design & strategy…
If you feel like your brand isn’t an accurate representation of the quality of your biz, this could be why!
1. You only have ONE logo
Your logo is used across a number of different platforms in your biz, and the same logo isn’t going to suit each space!
For example, your primary logo may be illegible when used as a profile pic on the gram…
Ideally you want at least 3-4 variations of your logo!
This is called a logo suite, and if your biz is operating across multiple platforms- you need one!
2. You’re following trends
Take it from a professional, following trends when it comes to branding is not going to help you!
This can be incredibly confusing for your clients!
If you’re changing up your colour palette to fit in with this week’s trending aesthetic, you’re portraying a sense of unreliability to your audience.
You need to show your clients that they can trust you, and to do this you need to be consistent in your branding!
If you don’t have a brand strategy, this can be extremely hard to do.
Which brings us to our final red flag…
3. You don’t have a Brand Strategy
If your branding is only a reflection of your own personal preferences and doesn’t consider that of your ideal clients…
It’s time to implement a strategy that considers ALL of the variables.
Not only will your brand strategy help you to be consistent with your branding across all touch points in your biz, it will help you to define your ideal client’s wants and needs!
This is a game changer when it comes to successful marketing!
Brand strategy is wildly underrated in business; for a lot of people, brand design is just one pretty logo.
But there’s actually so much more that should be considered. Your brand is your business’s persona, it’s what’s going to make or break your biz- especially in today’s over saturated market!
It should be carefully curated and personalised to your desired audience and portray your authenticity as a business!
Brand strategy is often best left to the professionals as it can be tricky to get right, but once you’ve got this nailed down- the sky's the limit!
If you’ve just identified one or more of these red flags in your branding why not get in touch to see how we can help!
If you’re ready to take your biz to the next level, follow the link below.
