Why you need a landing page while you’re waiting for your website to be built…
Imagine scrolling through your Instagram feed, and amidst the sea of posts, you stumble upon an intriguing skincare product. The caption promises flawless skin, but when you click on the profile, there's no website to back it up. Instantly, doubt creeps in. Can you trust this person? Will their skincare cream deliver the results they claim, or is it just another internet gimmick? Uncertainty lingers.
That's where a coming soon page saves the day. It's like a trust-building fortress before your main website launches. Here's why you need one:
Establish Trust: A coming soon page instantly communicates your legitimacy. It assures potential customers that you're a serious player in the game, committed to delivering value. By displaying a professional and well-crafted coming soon page, you instil confidence and alleviate any scepticism. Say goodbye to skincare nightmares, and hello to trustworthiness!
Capture Leads: Utilise your coming soon page as a lead generation tool. Invite interested visitors to join your email list, creating a VIP community of eager beavers eagerly awaiting your launch. These valuable leads allow you to nurture relationships, provide updates, and generate anticipation. Plus, who doesn't love the VIP treatment? It's a win-win situation!
Create Buzz: Harness the power of anticipation by teasing your audience with enticing visuals, playful taglines, and a countdown timer. Leave them yearning for more, like a cliffhanger that keeps them on the edge of their seats. A well-crafted coming soon page creates a sense of excitement and generates buzz around your upcoming launch. Prepare for the drumroll!
Showcase Your Brand: Your coming soon page serves as a sneak peek into your brand's universe. It's a canvas where you can infuse your unique personality, values, and what sets you apart from the competition. Use this opportunity to tell your brand story, evoke emotions, and leave a lasting impression. Show the world why you're the bee's knees and why they should eagerly await your grand entrance.
When it comes to creating an effective landing page, there are several key elements that can significantly impact its success.
Here are my 5 top essential things you need to include on your landing page:
Clear and Compelling Headline: Grab the attention of your visitors with a headline that clearly communicates the value proposition or main benefit of your offering. Make it concise, persuasive, and tailored to your target audience.
Engaging Visuals: Incorporate high-quality images, videos, or graphics that are relevant to your product, service, or offer. Visuals help capture attention, convey your message, and create an appealing visual experience for visitors.
Concise and Persuasive Copy: Use concise and persuasive copy to highlight the key features, benefits, and unique selling points of your offering. Keep your messaging clear, focused, and customer-centric. Use bullet points, subheadings, and bold text to make important information stand out.
Strong Call-to-Action (CTA): Your landing page should have a prominent and compelling call-to-action that tells visitors what action to take next. Make sure your CTA stands out visually, uses action-oriented language, and clearly communicates the desired outcome.
Relevant Form or Opt-In: If your landing page includes a lead capture form or opt-in, keep it simple and ask for only essential information. Balance the need for information with ease of completion to maximize conversions. Consider providing an incentive, such as a free resource or exclusive offer, to encourage sign-ups.
Don't leave your potential customers hanging and questioning your credibility. Invest in a captivating coming soon page that exudes trust, anticipation, and sheer awesomeness. When the curtains finally rise on your main website, make sure you're ready to make a splash in the digital world. Contact us today if you are wanting a brand new look for you business!
