Floof and Zoomies is an exciting and innovative new business entering the market, dedicated to crafting delightful treats that both pet owners and their furry companions can savour together. Our goal was to create a branding approach that not only appeals to pet owners but also conveys the message that these treats are not just for pets - they are also suitable for human consumption. Given the crowded market, it was crucial for us to develop a fun and vibrant brand identity that stands out among the competition. To provide a comprehensive vision, we developed packaging design mockups that demonstrate how the brand can be implemented across various touchpoints in the future. Additionally, we created mockups of a website and other marketing materials that showcased the brand's essence. Throughout this process, we collaborated closely with the client to ensure that our brand strategy aligned perfectly with her target market, guaranteeing that the brand messaging is effectively conveyed through the logos.