Kywanna Leather Goods
Mardi, the talented maker behind Kywanna Leather Goods, came to The Visual Collective ready for a fresh start. She wanted a brand that felt more elevated and cohesive, without losing the gritty authenticity and unique charm that her leatherwork is known for. With plans to expand beyond custom orders and streamline her product sales, she needed a brand and website that could grow with her and reflect her bold, independent spirit.
Explore more at: www.kywannaleatherwork.com
Package Used:
Blooming Brands Logo Package
Ecommerce Website
Project Description:
We kicked off the project by diving into Mardi’s world—one full of handmade artistry, Western charm, and unapologetic individuality. Drawing inspiration from her tooled leather work, we created a custom brand identity that included a digital pattern mimicking leather tooling and gave her existing cow head illustration a fresh new life. Then, we designed and built a user-friendly Shopify website that allows her customers to shop easily and helps her manage everything behind the scenes with minimal effort.
Solution Provided:
Complete brand refresh, including colour palette, fonts, logo, and supporting brand elements
Integration of Mardi’s signature cow head illustration to honour the original brand
Custom leather-tooling-inspired brand pattern
Full Shopify website build, tailored to her evolving product range
E-commerce features that support launches, exclusives, and easy ordering
A brand voice and visual identity that feels warm, confident, and unmistakably “her”
Results/Outcome:
Kywanna Leather Goods now has a brand and online store that match the quality and personality of the products themselves. Mardi has already seen positive feedback from customers and can now launch and sell collections with ease, knowing her brand is consistent and memorable across every touchpoint. With a strong visual identity and a smooth shopping experience, she’s set up for growth—on her terms.
Kind Words:
Mardi has shared how the rebrand gave her the confidence to step up and fully embrace where her business is headed. The custom touches, attention to detail, and ease of the process helped take a big dream and make it feel totally achievable. Her feedback? “It finally feels like ME—but better.”
