Paper Pops - cardboard costumes
Paper Pops is a delightful small business offering fun, educational, and eco-friendly DIY costume and play kits for children. Joanna, a fellow mum and entrepreneur, sought comprehensive branding and design support to launch her new venture successfully.
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Joanna reached out to us for assistance with branding and design as she embarked on her exciting new business adventure. Our goal was to create a vibrant and engaging brand identity that captures the playful spirit of Paper Pops and appeals to both children and parents.
We developed fun and energetic branding that complements the lively nature of Paper Pops’ products. A unique ‘sticker sheet’ of graphics was created to customize individual orders, adding a personalized touch. This bubbly persona was carried through all social channels with captivating social media graphics introducing each costume character and their unique personalities. Our talented wordsmith, Belinda, crafted a playful tone of voice and catchy one-liners to be used across various platforms.
To generate brand awareness, we designed templates for influencer outreach and potential collaborator connections. Given the small inventory, we had the opportunity to create a playful and adventurous website on Shopify, featuring inviting imagery that brings each character to life. The site is built to support future growth, allowing Joanna to scale her business with new products and designs seamlessly.
To ensure Paper Pops is easily searchable, we incorporated SEO optimization and numerous tags behind the scenes. This comprehensive approach has positioned Paper Pops for success from the star
The vibrant and fun branding successfully captures the essence of Paper Pops, making the products appealing and engaging for children and parents alike. The social media graphics and playful tone of voice have helped establish a strong online presence, generating excitement and awareness for the brand. The SEO-optimized, playful, and adventurous Shopify website ensures a seamless shopping experience and supports future growth. Joanna has received positive feedback and is well-positioned for continued success.
“Courtney and the entire Visual Collective team were very helpful, professional and so easy to communicate with. Together they have created a beautiful community that you need to be connected with if you are starting a business. Thank you again.”
