Paper Pops is a beautiful small biz providing fun, educational & eco-friendly DIY costume & play kits for children!

Joanna reached out as a fellow mum + entrepreneur, looking for some help with all things branding & design for her exciting new biz adventure. We got to work setting up the basics, ready for launch & that very first sale!

We created some fun branding that complements the energy of the products, incorporating a ‘sticker sheet’ of graphics that can be customised to individual orders 💫 We carried this bubbly persona through all social channels, creating fun social media graphics introducing each of the costume characters and their unique personalities. Our word wiz, Belinda, did an incredible job with the tone of voice and playful one-liners to repurpose across all channels.

To generate brand awareness, we also created templates for connecting with influencers & any potential collaborators for the brand. With a small inventory, we were able to really have some fun with the website! It’s playful & adventurous, featuring inviting imagery that brings each character to life. With big plans for the future, we built the site on Shopify so that Joanna can continue to scale her biz with new products and designs.

And of course, to ensure Paper Pops is easily searchable, we incorporated SEO optimisation & lots of tags behind the scenes! We have absolutely loved being a part of Joanna’s journey, from beginning to launch and can’t wait to see this beautiful biz thrive

SELECTED PACKAGE: The Collective Clubhouse