Pottering Homewares
Pottering Homewares is an online store offering unique, handmade Australian products made sustainably in small batches by local creators. The brand wanted customers to feel connected to the makers and their stories.
Package Used:
Project Description:
Kylie, the founder of Pottering Homewares, envisioned creating a distinctive online marketplace to showcase sustainably made, Australian handcrafted homewares. She aimed to attract conscious homemakers and interior design enthusiasts who value unique, small-batch products and feel connected to the makers’ stories behind them.
Solution Provided:
Using the Blooming Brands package, we developed an authentic and engaging brand identity that aligns perfectly with Pottering Homewares’ values. The solution included:
A strategic brand framework clearly defining the business values, storytelling-led approach, and target audience.
An elegant and minimalistic visual identity comprising primary and secondary logos, versatile submarks, and custom iconography.
A warm, earthy colour palette and approachable typography to enhance visual consistency and appeal.
Comprehensive brand guidelines to maintain consistency across platforms.
Branded marketing collateral, including social media graphics and swing tags, designed to elevate customer experience and brand storytelling.
Results/Outcome:
Pottering Homewares now has a compelling and cohesive brand identity, successfully resonating with its target audience. The new branding fosters deeper customer connections through authentic storytelling, highlighting the passion and craftsmanship of the featured local artisans.
Kind Words:
“Courtney really understood my vision for Pottering Homewares and brought it to life even better than I imagined. The thought and creativity that Courtney put into the design has really helped to shape the whole brand identity. I’m so excited to use all the brand elements to share the story behind Pottering and our products.”
