Vital 7
Vital 7 is a modern wellness brand created to make feeling your best feel simple, approachable and part of everyday life. Starting with a clear vision but no existing brand presence, the business needed everything from the visual identity through to a polished Shopify website and social media presence ready for launch.
www.vital7.com.au
Package Used:
Blooming Brands Package, Packaging Deisgn, Shopify Website and Social Package
Project Description:
Vital 7 came to The Visual Collective at the very beginning of the business journey, with a strong vision for what the brand could become but needing help translating that vision into a complete, customer-ready brand.
The goal was to create something that felt elevated, contemporary and trustworthy while still being approachable enough to connect with an everyday wellness customer.
With products operating within a regulated category, the project also required careful consideration of strict TGA guidelines across packaging, website messaging and supporting marketing materials. The challenge was to create a brand that still felt engaging and distinctive while working within those compliance requirements.
Rather than treating the branding, packaging, website and social media as separate pieces, we approached Vital 7 as one cohesive launch.
Solution Provided:
We developed a complete brand and digital experience for Vital 7, including:
A full visual identity, including primary and secondary logos, brand marks, typography and colour palette.
A clear creative direction balancing credibility and professionalism with a fresh, modern wellness aesthetic.
Comprehensive brand guidelines to support consistency as the business grows.
Packaging design developed within strict TGA requirements, ensuring the products felt polished and considered while accommodating mandatory information and regulatory limitations.
A custom Shopify website designed around both the brand experience and customer journey.
Website layouts, product pages and calls to action created with conversion in mind, while carefully navigating compliant language and claims.
A cohesive social media direction and branded content for launch.
Supporting digital assets to ensure the new brand translated consistently across packaging, website, social media and marketing.
Results/Outcome:
Vital 7 launched with a complete and cohesive brand presence that feels established well beyond its age.
From the product packaging through to the Shopify website and social media presence, every touchpoint works together to create a professional, trustworthy and recognisable customer experience.
The result is a wellness brand that feels polished and commercially strong without losing sight of the compliance requirements that come with operating in a regulated space.
And it isn't just looking good. Within only a few months of launching, the Vital 7 Shopify website is already converting above the average Shopify store conversion rate, while receiving plenty of compliments from fellow business owners along the way.
A beautiful brand is one thing. A beautiful brand that is already doing its job is even better.
Kind Words:
“My experience with The Visual Collective was incredibly positive! I was starting a new business with a vision in my mind, but I honestly don’t think I could have brought it to life without Courtney. She was so patient, understanding, and genuinely took the time to bring my vision to life.
Since launching, I’ve had so many other business owners compliment me on the website, which has been amazing to hear. Even though I only launched a few months ago, the website is already converting above the average Shopify store conversion rate!
I’m so happy with how everything turned out and would absolutely recommend The Visual Collective to anyone looking to create a beautiful, high-converting website.”
