Ready-Made Brand Identity
A warm, editorial ready-made brand for bookshops, cafés and creative community spaces.
Letters & Lattes is thoughtful, nostalgic and quietly distinctive, designed for businesses that want to feel welcoming, intelligent and full of character.
The concept blends the warmth of a neighbourhood café with the charm of a beautifully considered reading room. It feels tactile, literary and contemporary, without becoming overly traditional or themed.
Think books stacked by the window, coffee in hand, soft textiles, shelves worth browsing and branding that feels just as good on a shopfront as it does on cups, bookmarks, tote bags and social media.
The existing Letters & Lattes name can be retained, or the concept can be customised with your own business name.
THE BRAND
Letters & Lattes was created as part of The Visual Collective’s Brand Glow Up series and is now available to purchase as an exclusive ready-made brand identity.
Unlike a template that can be sold repeatedly, this concept will only ever be sold once.
Once purchased, Letters & Lattes will be removed from sale and customised for your business before your final brand files are prepared.
THIS BRAND COULD BE PERFECT FOR
Letters & Lattes has been designed with bookish, hospitality and community-focused businesses in mind, including:
The concept works particularly well for businesses that want to feel warm, considered and personality-led, with a slightly nostalgic edge.
WHAT’S INCLUDED
Customised Logo Suite
The Letters & Lattes concept customised with your chosen business name and refined into a versatile logo suite.
Colour Palette
A complete colour palette with specifications for digital and print use.
Typography Direction
A considered font combination and hierarchy to keep your branding cohesive across signage, website, social media and printed collateral.
Supporting Brand Elements
The supporting graphic details, patterns and visual elements created as part of the Letters & Lattes identity.
Mini Brand Guide
A simple reference guide covering your logo suite, colours, typography and supporting visual elements.
Final Brand Files
Your completed logo files supplied in the formats you’ll need for both digital and professional print use.
Up to Four Personalised Mockups
Once your brand has been customised, I’ll create up to four mockups to help you visualise how the identity could come to life in your business.
These may include your shopfront, coffee cups, menus, tote bags, bookmarks, signage, social media, website or other relevant brand touchpoints.
Two Refinement Rounds
Two rounds of considered refinements are included during the customisation stage so we can make sure the final identity feels right for your business.
EXCLUSIVE TO ONE BUSINESS
Letters & Lattes is a one-of-one brand concept.
Once purchased, the concept will be retired from The Visual Collective’s premade brand collection and will not be sold to another business.
You get the benefit of a professionally developed visual identity without investing in a completely custom branding process, while still walking away with a brand tailored to your business.
THE INVESTMENT
$1,500 AUD
Your investment includes the existing Letters & Lattes creative direction, customisation of the identity for your business, the complete brand package listed above and your personalised mockups.
WHAT’S NOT INCLUDED
This package is for the brand identity itself.
It does not include:
Additional design can be quoted separately if you would like help applying the brand across your business.
WHAT HAPPENS NEXT
Once purchased, Letters & Lattes will be marked as sold and removed from availability.
You’ll then receive access to a simple project portal where you can tell me more about your business, confirm your business name and share anything I need to personalise the concept.
From there, I’ll customise the Letters & Lattes identity and create your first personalised brand presentation and mockups.
You’ll review everything, leave your feedback and we’ll work through the included refinements before your final brand files are prepared and delivered.
One brand. One business. Once it’s gone, it’s gone.
Ready-Made Brand Identity
A warm, editorial ready-made brand for bookshops, cafés and creative community spaces.
Letters & Lattes is thoughtful, nostalgic and quietly distinctive, designed for businesses that want to feel welcoming, intelligent and full of character.
The concept blends the warmth of a neighbourhood café with the charm of a beautifully considered reading room. It feels tactile, literary and contemporary, without becoming overly traditional or themed.
Think books stacked by the window, coffee in hand, soft textiles, shelves worth browsing and branding that feels just as good on a shopfront as it does on cups, bookmarks, tote bags and social media.
The existing Letters & Lattes name can be retained, or the concept can be customised with your own business name.
THE BRAND
Letters & Lattes was created as part of The Visual Collective’s Brand Glow Up series and is now available to purchase as an exclusive ready-made brand identity.
Unlike a template that can be sold repeatedly, this concept will only ever be sold once.
Once purchased, Letters & Lattes will be removed from sale and customised for your business before your final brand files are prepared.
THIS BRAND COULD BE PERFECT FOR
Letters & Lattes has been designed with bookish, hospitality and community-focused businesses in mind, including:
The concept works particularly well for businesses that want to feel warm, considered and personality-led, with a slightly nostalgic edge.
WHAT’S INCLUDED
Customised Logo Suite
The Letters & Lattes concept customised with your chosen business name and refined into a versatile logo suite.
Colour Palette
A complete colour palette with specifications for digital and print use.
Typography Direction
A considered font combination and hierarchy to keep your branding cohesive across signage, website, social media and printed collateral.
Supporting Brand Elements
The supporting graphic details, patterns and visual elements created as part of the Letters & Lattes identity.
Mini Brand Guide
A simple reference guide covering your logo suite, colours, typography and supporting visual elements.
Final Brand Files
Your completed logo files supplied in the formats you’ll need for both digital and professional print use.
Up to Four Personalised Mockups
Once your brand has been customised, I’ll create up to four mockups to help you visualise how the identity could come to life in your business.
These may include your shopfront, coffee cups, menus, tote bags, bookmarks, signage, social media, website or other relevant brand touchpoints.
Two Refinement Rounds
Two rounds of considered refinements are included during the customisation stage so we can make sure the final identity feels right for your business.
EXCLUSIVE TO ONE BUSINESS
Letters & Lattes is a one-of-one brand concept.
Once purchased, the concept will be retired from The Visual Collective’s premade brand collection and will not be sold to another business.
You get the benefit of a professionally developed visual identity without investing in a completely custom branding process, while still walking away with a brand tailored to your business.
THE INVESTMENT
$1,500 AUD
Your investment includes the existing Letters & Lattes creative direction, customisation of the identity for your business, the complete brand package listed above and your personalised mockups.
WHAT’S NOT INCLUDED
This package is for the brand identity itself.
It does not include:
Additional design can be quoted separately if you would like help applying the brand across your business.
WHAT HAPPENS NEXT
Once purchased, Letters & Lattes will be marked as sold and removed from availability.
You’ll then receive access to a simple project portal where you can tell me more about your business, confirm your business name and share anything I need to personalise the concept.
From there, I’ll customise the Letters & Lattes identity and create your first personalised brand presentation and mockups.
You’ll review everything, leave your feedback and we’ll work through the included refinements before your final brand files are prepared and delivered.
One brand. One business. Once it’s gone, it’s gone.
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