45 pages · 12 practical sections · Your pace

START HERE: THE BUSINESS WORKBOOK

You’ve got the idea.
Let’s work out
the next bit.

Start Here is like having a business coach in your back pocket.

I’ll help you work through your brand, pricing, website and launch, with practical advice and tools shaped by my experience with hundreds of business owners.

ONLY $29 + GST

Instant PDF download · Print and write in, or read on screen with separate notes. Not a fillable PDF.

Get the workbook

The Business Workbook on a tablet, with printed worksheets, a pen and a cup of coffee.

Good advice. A practical order. A clearer next step.

You’ve got a Notes app full of ideas, 37 tabs open and a growing list of things you think you need to do. Let’s work out which decisions actually matter, and how to make them.

01 · What do I actually need to get started?

Work through the essentials, decide what can wait and avoid spending on things you don’t need yet.

02 · How do I know what to charge?

Use the pricing formula, time-and-cost prompts and positioning guidance to work towards a price that makes sense for your business.

03 · What should my website and content say?

Use the website planning guidance, four-week content plan and seven-day launch plan to turn your foundations into practical next steps.

Each section gives you guidance to consider, then tools to apply it to your own business.

A spread of pages from The Small Business Workbook, including worksheets and checklists.

Here’s what I’ll help you work through.

45 pages of practical advice, examples and tools across 12 sections, followed by an action plan to bring your decisions together.

From choosing a name and explaining your offer to planning your website, content and launch, you’ll have a practical guide to come back to.

Get the workbook

Your content

SECTION 10 · SOCIAL MEDIA STARTER PLAN

“What do I post?” Sorted. Well, started.

A four-week starter plan for introducing yourself, helping your audience, explaining your offer and building trust. Something to come back to when the cap — Your content SECTION 10 · SOCIAL MEDIA STARTER PLAN “What do I post?” Sorted. Well, started. A four-week starter plan for introducing yourself, helping your audience, explaining your offer and building trust. Something to come back to when the caption box is blinking at you. YOU’LL WORK ON A starting rhythm for your content, without needing to post every day.

Your offer

SECTION 05 · OFFER ESSENTIALS

So, what is it you actually do?

The offer worksheet gives you five useful questions to get the answer out of your head. Start with the problem you solve and the simplest version of your offer.

YOU’LL WORK — Your offer SECTION 05 · OFFER ESSENTIALS So, what is it you actually do? The offer worksheet gives you five useful questions to get the answer out of your head. Start with the problem you solve and the simplest version of your offer. YOU’LL WORK ON The problem, why it matters, what’s included and the result for your customer.

Your name

SECTION 04 · BUSINESS NAME DECISION TOOL

Another name in the Notes app?

Put your favourites through the naming scorecard. Compare the things that matter, instead of asking your group chat for the sixth time.

YOU’LL WORK ON
Clarity, memo — Your name SECTION 04 · BUSINESS NAME DECISION TOOL Another name in the Notes app? Put your favourites through the naming scorecard. Compare the things that matter, instead of asking your group chat for the sixth time. YOU’LL WORK ON Clarity, memorability, availability, relevance and room to grow.

Your time

SECTION 12 · WHEN TO OUTSOURCE

You can do it all. But do you want to?

Get your recurring tasks out on the page. The Energy Audit helps you see what gives you a lift, what’s fine and what you might be ready to hand over.

YOU’LL WORK ON
Y — Your time SECTION 12 · WHEN TO OUTSOURCE You can do it all. But do you want to? Get your recurring tasks out on the page. The Energy Audit helps you see what gives you a lift, what’s fine and what you might be ready to hand over. YOU’LL WORK ON Your energisers, neutrals and drainers. A clearer starting point for what to delegate.

01 · Brand Strategy Foundations
02 · Business Overview Essentials
03 · What You Need (vs What You Don’t)
04 · Business Name Decision Tool
05 · Offer Essentials
06 · Brand Basics
07 · Business Setup Checklist
08 · Website Quick-Start Guide
09 · Pricing & Positioning Mini Guide
10 · Social Media Starter Plan
11 · 7-Day Launch Plan
12 · When to Outsource
Plus a final action plan to bring your decisions together.

GUIDANCE YOU CAN PUT TO WORK

Read it. Apply it. Know what to do next.

Work through the guidance at your own pace, with space to make each decision your own.

01 · Understand the decision.

Start with the advice and examples. Get clear on what to consider before choosing your name, shaping your offer or planning your launch.

02 · Apply it to your business.

Use the scorecards, formulas, checklists and planning tools to work through your options and make informed choices.

03 · Turn it into a plan.

Bring your decisions together in the final action plan, so you know what to focus on next and what can wait.

Your PDF is ready to download after purchase. Print it and work by hand, or read it on screen and keep your notes separately.

Hey, I’m Courtney.

I’m a brand strategist and designer, and I’ve worked with hundreds of business owners.

I’ve seen how often a good idea gets held up by the same questions: who’s it for, what’s the offer, what should it cost, and what needs doing first?

Start Here brings together the guidance, examples and practical tools I use to help people work through those decisions. It’s shaped by hands-on client experience, with the important steps brought together in one place.

Think of it as my guidance to work through in your own time, with a clearer plan to take away.

A few things you might be wondering.

Got an idea, or already started and need a clearer direction? Here’s what to expect from the guide.

Nope. There’s a naming checklist, ideas to get you thinking and a scorecard to compare your options. Start where you are.
Yes. The prompts cover the foundations both need: who you help, what you sell, how you explain it and how people buy from you.
Not at all. If your offer, audience, branding or pricing still feels a bit muddled, work through those decisions here. If the foundations are sorted and you want advanced marketing training, this will be too introductory.
The complete 45-page self-guided, printable PDF, ready to download after purchase. You’ll get practical advice and examples across 12 sections, with scorecards, pricing tools, checklists, content and launch plans, and a final action plan to help you apply what you’ve learned. No physical book, editable template, fillable file or one-to-one coaching is included.
No custom design, website development or one-to-one advice is included. The workbook helps you plan your brand direction and a simple website, ready for DIY or a future designer brief.
You’ll work through your time, costs, value and position in the market, so you have a starting point beyond copying someone else’s prices. The final decisions are still yours.

Let’s give that idea a clear next step.

Get practical guidance shaped by real client experience, and work through the decisions behind your business in your own time.

$29 + gst

45-page self-guided, printable PDF · Instant download

Let’s get this idea moving

The Small Business Workbook displayed on a tablet.