3 Advantages of owning a small business that you’ve probably never thought of!

If you’re a small business owner and sometimes feel intimidated or disheartened by the mass of huge companies dominating the market right now you certainly aren’t alone.

But being a small business comes with its advantages; and when you’re able to identify them you can then leverage these points of difference for success!

Firstly, as a small business in a sea of larger corporations there’s one thing you can offer that these bigger companies simply can’t and that’s personalised customer service.

Whilst established businesses often splurge on their top paying customers, it would be simply impossible for them to offer individualised care to each & every one of their consumers leaving a hell lot of people overlooked & on the outer!

This is an incredible point of difference between small businesses & house hold name type brands!

Find your people, build those connections, establish lasting relationships & understand what your audience really wants or needs from you.

If you’re not leveraging your ability to personalise the customer experience, then you’re not even tapping into half the potential of your incredible small biz!

Secondly, it’s way easier for you to respond & adapt to changes in the market than your larger competitors. 

With less staff to account for, less hoops to jump through & less time wasted if things don’t work out; responding to changes and taking advantage of the latest trends in your market is a lot easier!

And the final advantage you’ve probably never considered?

It’s you!

Your passion, your expertise, your friendly service, your values… the list goes on.

People want to shop small, they want to support small businesses and see passionate people succeed!

They also want to know that they’re not just another number and that their questions will be answered, their worries heard and their expectations met.

It’s time to start leveraging these points of difference with your customers and instead of focusing on all the things ‘they can do, but we can’t’, start celebrating our differences & using them to our advantage!

We’re all about supporting & empowering business owners at The Visual Collective, seeing passionate hustlers thrive is why we do what we do!

If you need a little bit of help with branding, social media, website creation or design, let us know!

We would love to get to know you & your beautiful little biz.