6 Tips for Writing Copy that CONVERTS
By: The Visual Collective
Writing copy that’s informative, aesthetic & has the power to convert your potential customers isn’t easy…
It’s an artform that requires some practice!
Here are our 6 tips that you NEED to be focusing on to convert your customers…
1. Writing for the User Experience
What does this mean?
Well, you need to provide your reader with decision-making clarity. Your copy needs to lead consumers through a product’s most important features in a voice that is cohesive with your brand’s personality. It goes well beyond a simple description, you need to understand your customers' pain points and appeal to their desires.
2. Writing with SEO in Mind
SEO = Search Engine Optimisation
When you’re writing copy, make a conscious effort to use words that are search engine friendly!
This means selecting words that cater to users and their possible search questions to attract traffic to your site.
You don’t need to be an SEO expert for this, simply understanding the basics will make a world of difference in your website’s performance.
3. Human to Human Marketing
You need to create the illusion of conversation between you and your potential customer…
Talk WITH them not AT them!
Place yourself in the shoes of the consumer, personalise your writing to suit them.
Use the word ‘YOU’ instead of ‘I’ or ‘ME’…
4. Focus on the Customer Benefits of your services as opposed to just the Product Features
Listen to what your customers want, and tell them how your services can give them this!
Customers care about how your business can benefit them! So, tell them!
Features tell; Benefits sell!
5. Utilise your Brand Voice & Identity
The way you write, your tone of voice, is what really resonates with your reader. Tone of voice helps build an emotional connection between your brand and potential customers.
This can be achieved not only through your choice of words but also through punctuation and style of font!
People want to buy from brands that are authentic, and your brand voice and identity is how you portray the personality of your brand to your consumer.
Make sure your messaging is consistent, the most important purchasing decisions are driven by emotion, consistent brand messaging is the foundation of these emotional connections!
For more on why consistent brand messaging matters, check out our previous blog post!
6. Consider how your copy actually LOOKS on the page!
First impressions count!
Writing beautiful copy is pointless if it’s visually uninspiring or unreadable!
Think about your font style, colour choices, and overall visual appeal.
It’s equally important to have a visually appealing site as it is to have well written copy!
Your website needs to invite your reader to KEEP READING!
And finally,
Make sure that you’re inviting readers to take ACTION.
How are they going to make a purchase if you haven’t given them an easily accessible call to action??
Well, they simply won’t.
So, this one is pretty crucial!!
Take a look at our Magic Words Package to see how we can help you create copy that CONVERTS for your business!
