How Instagram Shopping Will Change Your Business

By: The Visual Collective

Hello, today we're chatting about Instagram Shopping and how enabling it can level up your business! 

Firstly, let's start with the facts:

• Eighty-three percent of Instagram users discover new products and services on the platform.

• 200 million users check out at least one business profile each day.

•  Every month, 130 million Insta users click on shopping posts.

So what can setting up an Instagram shopfront do for your business?

• Reach the customers YOU want

• Make your products (or services) easy to discover

• Tap into the power of your brand's photo & video content

• Connect with people who love to shop

+ your business will show up in the Instagram Shop tab, which is a great way to both convert customers and create brand recognition around your products & services.

Are you ready to take your business' storefront to Instagram? 

Setup is quite easy - just pop over to Instagram's website to learn more about the steps to get your Instagram shop up and available to your audience!

By setting up your Instagram storefront you are removing extra steps customers would have to take to purchase. Instead of having to go through the link in your bio to your website… they can purchase straight from a post on their feed.

When it comes to converting your audience, you want the customer experience to be as easy as possible. A seamless experience for your customers will build trust and loyalty - meaning they will:

• Come back to shop again & again

• Recommend your business to friends & family

• Be loyal to your brand, meaning they will choose your products/services over your competitors.

I recommend setting up your Instagram shop for 2022 to start converting customers via your social posts!

Checkout this amazing checklist on how to prepare you instagram shop and optimise it so you’re converting your followers to customers.