How to Maintain Momentum After a Brand Launch
Launching your business is an exciting time, you’ve probably been planning this moment for months- even years now!
But what happens next?
It’s easy to get caught up in the pre-launch planning but don’t forget about your post-launch game plan!
What are you going to do a couple of days later when the excitement & buzz you’ve created around your launch begins to fade?
Do you have a strategy in place to make sure your business continues to thrive after its launch?
Here are 3 things to keep in mind following your big day!
Engage with your audience!
The best thing you can do to maintain your launch momentum is to engage with your audience- both during and after your launch.
Reply to comments, answer questions, say thank you when a purchase is made, share your gratitude with the people who are making this all possible!
Simple engagement is often underrated… but as a small business owner myself, I can tell you that this is one of the most effective ways to build those long lasting relationships with your customers.
2. Make it known what’s coming up for your biz in the future
Following your launch, you may find interest in your business is beginning to fade. A great way to keep your new customers engaged is to get them excited about the next big thing you have planned!
Maybe you’re having a sale in the next couple of weeks or you have a new product launching soon…
Whatever it is, it’s time to start talking about it!
3. Give back to your customers!
This doesn’t have to be an expensive venture for your biz, it’s the thought that counts!
Whether you host a small giveaway or provide some free value via an eBook for example, show your customers that you’re in it for the long haul and value their continued support!
The purpose of your post-launch game plan is to make the most of the hype you’ve created and leverage this for as long as possible!
Momentum creates momentum.
Don’t let the ball stop rolling after your big day, keep your business at the forefront of your audience's mind.
Is this a point of interest for your biz?
Do you have a launch coming up & need some guidance with planning and execution?!
Let us know; we’ve got something very exciting in the works and would love to hear your thoughts!
