Professional Branding & Design: Let’s talk stats!
Let’s talk about the cold hard stats when it comes to branding & design.
Working in this industry, I get this question all the time!
Do you really need to be investing in professional branding for your business?!
And honestly, you may be surprised that my answer is generally pretty open ended! It all depends on you and the trajectory of your business.
Where do you see yourself a year from now? Or five years down the track?
Have you just started your business or have you been at it for a while?
Do you have experience with design? Do you understand the nature of branding and brand strategy?
These are just some of the questions I ask in return. It’s not a one-size fits all kind of answer, your business is different from the next and so are your wants and needs when it comes to branding!
So, to help you figure it all out I’ve put together a little list of facts about branding & design to help you understand the true value of what this can do for your biz!
Let’s get into it…
Firstly, did you know that 94% of first impressions are related to design?!
Remember that old saying, you should never judge a book by its cover! Well, as it turns out, we’re all a little judgemental when it comes to visuals!
In fact, according to studies, 94% of us are swayed by design alone when it comes to website appraisal.
That’s a lot of us!
Secondly, humans process visuals 60, 000 times FASTER than text!
It seems as though judging a book by its cover may just be hard-wired into us!
Humans are a visual species, there’s no doubt about it! And when we put this into context, if your business is competing against hundreds of similar businesses in the same market (which it likely is!) then this only becomes even more important!
Sure, you can TELL your audience what makes your business different from the rest, but you’re far better off SHOWING them!!!
Here’s an interesting one; did you know that it only takes about 50 milliseconds for a person to form an opinion about a company’s website!?
Yep, just 50 milliseconds- that’s 0.05 seconds for context!
So, you don’t have a whole lot of time to make that whopping 94% of us fall in love with your visual design!
And the final stat I’d like to bring to your attention…
Consistent branding across a businesses socials, website and media presence can boost sales by up to 33%!
That’s a whole THIRD!
If you’re new to biz, that’s a lot.
Consistent branding is the result of a tried and tested brand strategy!
Something a professional can create specific to you and your business goals, values and aesthetic.
If you hadn’t realised yet, branding is a lot more important than a pretty logo and can quite literally change the game for you and your business!
All I'm going to say is when it comes to the true value of professional design the numbers speak for themselves!
So, what’s the verdict?!
Do you think it’s worth the investment?
