The Advantages of Being a Small Business Owner

By: The Visual Collective

I often hear business owners getting discouraged about their small businesses having to compete against other established corporations in their industry. And yes, it can be overwhelming starting a business from the ground up, but it’s so worth it and there are SO many benefits!Working solo, or in a smaller team, you can offer your customers a truly personalised experience. Filling a niche that larger businesses often overlook. 

From the consumer perspective, who would you rather invest your time & money into? 

A small business that is passionate about what they do and genuinely cares about your experience with their products and services or a large corporation that mass produces their products in a ‘one size fits all’ fashion? I know what I’d prefer! 

Large businesses often lose sight of the consumer experience… They favour profit over connection & measure their success in figures.

Now, I’m not saying that money isn’t a consideration for smaller businesses, in fact, it’s usually quite the opposite! This may be your only source of income, and making sales could very well be putting food on the table.  It’s about how we convert these sales, and the value we place on each customer. We understand the importance of connection & lasting customer relationships, and we have the luxury of maintaining these at a personal level! 

Business is all about people, and as a small business, the level of care you can provide to your consumer is a wildly under-appreciated advantage!

Don’t let the fear of competing with large businesses keep you from launching your own! I have worked with clients who are so unbelievably passionate about what they do, there are simply no limits to what they can achieve! This passion is rare, and it’s exactly what will set you apart from your competition, and help you attract long-term customers who value the services you’re providing!

We value our client’s success on a personal level and are truly invested in each of their journeys from start to finish. Working closely alongside your team, and collaborating with your clients to provide them with services specific to their needs is an unmatched experience that I guarantee wouldn’t be possible in a large scale business! 

Starting my own business has been an incredible experience, I am so proud of not only the business itself but the values we uphold! Whilst it hasn’t come without its challenges, the wins are ALWAYS worth it. There is absolutely nothing I love more than helping my clients succeed in this landscape, and being a part of their journey to success!

I’m here to tell you that it IS possible, and to keep hustling! 

If you’re passionate about what you’re doing, this will shine through every aspect of your business, your branding, your services, and the connections you share with your customers. There are so many advantages to starting small, and if you need some help bringing your vision to life, we’ve got the experience & the expertise to help get you there! 

We’ve been there, and came out on top! And now we want to see you do the same! 

We want to see YOU succeed! 

If you need help turning your vision into a reality, check out our services to see how we can help YOU create the brand of your dreams!