Niche: If You Are Selling to Everyone, You are Selling to No One.

By: The Visual Collective

If you're selling to everyone, you're selling to no one. 

Why is this a big red flag? Firstly, let's go back to the start…

The definition of niche: 

Niche

/neesh/

a specialized segment of the market for a particular kind of product or service.

"he believes he has found a niche in the market"

Fun Fact before we get into it… 

Niching is the 2021 marketing trend of the year! So, not only is it successful, but it’s popular too. 

Thinks about this: If you aren’t niching, chances are your competitors are. 

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Back to the good stuff… 

The number one thing we need to cover, what is your niche?⠀⠀⠀⠀⠀⠀⠀⠀

Defining a niche for your business is essential in today's business world! There are so many businesses, so utilising a unique market/service/product can lead to so many benefits.⠀⠀⠀⠀⠀⠀

When you define your business’s niche you are creating the space for:

• Opportunity for a higher price point. Customers will see you as an expert and be willing to pay the extra cost to work with you!⠀⠀⠀⠀⠀

• Niching will save you money! You will be casting a smaller net for the right audience, rather than trying to convert anyone and everyone!⠀⠀⠀⠀⠀

• Say goodbye to the competition. When you have a niche your competition shrinks away because you are unique for YOUR dream customers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

So all that said… how can you actually define your niche?

• Specify your main product/service. This allows you to specialise in an area and will not confuse your customers as they are looking at your page.

(For example - I market my Side Hustle Package and Ready, Set, Hustle! course - I offer many other services but I like to niche down into the side hustler market as that's who I'm passionate about and who I can help the most)⠀⠀⠀⠀⠀⠀⠀⠀

• Target the right audience.

As I mentioned earlier, targeting a smaller audience with a smaller budget allows you to convert the RIGHT customers and spend LESS money doing it. Which is what we all want, right? 

I also have a surprise for you! My Ready, Set, Hustle! course covers niching in business along with 10 other value packed chapters on taking your side hustle or small business to the next level! 

Are you ready to have your business ducks in a row? Feel confident in your marketing, operations & finances? This course was made just for that. ✨

Learn more about this self-guided, fully online course (with an epic workbook to work through!!) below.